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Description - Purple Cow by Seth Godin

A revolutionary New York Times bestselling manifesto for marketers from the internationally renowned author of Permission Marketing.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

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Book Details

ISBN: 9780141016405
ISBN-10: 014101640X
Format: Paperback / softback
(198mm x 129mm x 9mm)
Pages: 160
Imprint: Penguin Books Ltd
Publisher: Penguin Books Ltd
Publish Date: 27-Jan-2005
Country of Publication: United Kingdom

Book Reviews - Purple Cow by Seth Godin

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Book Review: Purple Cow by Seth Godin - Reviewed by (20 May 2011)

This is possibly my favourite business book of all time and I readily recommend it to attendees at my workshops and public speaking engagements. It's a simple read - you can easily knock it off in an evening. The core message of the book is a key one for businesses attempting to compete in an increasingly complex, globalised world - be remarkable or die. Businesses that choose to compete on price and offer the same service/goods as their competitors will fall by the wayside. Businesses that develop a unique offering that is not emulated elsewhere in the market will give themselves the best change of prospering. I'm a fan of Seth Godin's writing and I recommend that all business owners read his books and subscribe to his fantastic blog at http://sethgodin.typepad.com.

Author Biography - Seth Godin

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.

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