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Buy Purple Cow by Seth Godin from Australia's Online Independent Bookstore, Boomerang Books.
Book DetailsISBN: 9780141016405
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Book Review: Purple Cow by Seth Godin - Reviewed by ClaytonW (20 May 2011)
This is possibly my favourite business book of all time and I readily recommend it to attendees at my workshops and public speaking engagements. It's a simple read - you can easily knock it off in an evening. The core message of the book is a key one for businesses attempting to compete in an increasingly complex, globalised world - be remarkable or die. Businesses that choose to compete on price and offer the same service/goods as their competitors will fall by the wayside. Businesses that develop a unique offering that is not emulated elsewhere in the market will give themselves the best change of prospering. I'm a fan of Seth Godin's writing and I recommend that all business owners read his books and subscribe to his fantastic blog at http://sethgodin.typepad.com.
Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.
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