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Description - Reading Graphic Design in Cultural Context by Grace Lees-Maffei

Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts.

Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

Buy Reading Graphic Design in Cultural Context by Grace Lees-Maffei from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780857858016
Format: Paperback / softback
(246mm x 189mm x mm)
Pages: 248
Imprint: Bloomsbury Visual Arts
Publisher: Bloomsbury Publishing PLC
Publish Date: 7-Feb-2019
Country of Publication: United Kingdom

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