Description - Readings in Modern Marketing by John A. Quelch
The title of this book is Readings in Modern Marketing and is written by author John A. Quelch. The book Readings in Modern Marketing is published by The Chinese University Press. The ISBN of this book is 9789629962791 and the format is Paperback. The publisher has not provided a book description for Readings in Modern Marketing by John A. Quelch.
(229mm x 152mm x mm)
The Chinese University Press
Publisher: The Chinese University Press
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Author Biography - John A. Quelch
John A. Quelch is Senior Associate Dean for International Development and Lincoln Filene Professor of Business Administration at Harvard Business School. Between 1998 and 2001, he was Dean of London Business School. Prior to 1998, he was the Sebastian S. Kresge Professor of Marketing and Co-Chair of the Marketing Area at Harvard Business School.