Call Boomerang Books 1300 36 33 32

mother's dayMother's Day is Sunday 13 May. Our Gift Guide is the best place to get gifts for Mum. Visit the Gift Guide Now...

Description - Readings in Modern Marketing by John A. Quelch

The title of this book is Readings in Modern Marketing and is written by author John A. Quelch. The book Readings in Modern Marketing is published by The Chinese University Press. The ISBN of this book is 9789629962791 and the format is Paperback. The publisher has not provided a book description for Readings in Modern Marketing by John A. Quelch.

Book Details

ISBN: 9789629962791
ISBN-10: 9629962799
Format: Paperback
(229mm x 152mm x mm)
Pages: 768
Imprint: The Chinese University Press
Publisher: The Chinese University Press
Publish Date: 1-Jan-2006
Country of Publication: Hong Kong

Other Editions - Readings in Modern Marketing by John A. Quelch

Book Reviews - Readings in Modern Marketing by John A. Quelch

» Have you read this book? We'd like to know what you think about it - write a review about Readings in Modern Marketing book by John A. Quelch and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - John A. Quelch

John A. Quelch is Senior Associate Dean for International Development and Lincoln Filene Professor of Business Administration at Harvard Business School. Between 1998 and 2001, he was Dean of London Business School. Prior to 1998, he was the Sebastian S. Kresge Professor of Marketing and Co-Chair of the Marketing Area at Harvard Business School.

Books By John A. Quelch

Greater Good by John A. Quelch
Hardback, December 2007
Global Market by John A. Quelch
Hardback, June 2004
All Business Is Local by John A. Quelch
Hardback, February 2012