Call Boomerang Books 1300 36 33 32

sign up for Boomerang Books BulletinGet Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Readings in Modern Marketing by John A. Quelch

The title of this book is Readings in Modern Marketing and is written by author John A. Quelch. The book Readings in Modern Marketing is published by The Chinese University Press. The ISBN of this book is 9789629962791 and the format is Paperback. The publisher has not provided a book description for Readings in Modern Marketing by John A. Quelch.

Book Details

ISBN: 9789629962791
ISBN-10: 9629962799
Format: Paperback
(229mm x 152mm x mm)
Pages: 768
Imprint: The Chinese University Press
Publisher: The Chinese University Press
Publish Date: 1-Jan-2006
Country of Publication: Hong Kong

Other Editions - Readings in Modern Marketing by John A. Quelch

Book Reviews - Readings in Modern Marketing by John A. Quelch

» Have you read this book? We'd like to know what you think about it - write a review about Readings in Modern Marketing book by John A. Quelch and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - John A. Quelch

John A. Quelch is Senior Associate Dean for International Development and Lincoln Filene Professor of Business Administration at Harvard Business School. Between 1998 and 2001, he was Dean of London Business School. Prior to 1998, he was the Sebastian S. Kresge Professor of Marketing and Co-Chair of the Marketing Area at Harvard Business School.

Books By John A. Quelch

Consumers, Corporations, and Public Health by John A. Quelch
Paperback, February 2016
Greater Good by John A. Quelch
Hardback, December 2007
Business Solutions for the Global Poor by John A. Quelch
Hardback, January 2007
Global Market by John A. Quelch
Hardback, May 2004