Description - Rebranding Design by Johan Debit
Rebranding is a delicate exercise that can often have many pitfalls, both for the brand that ventures into such a project and for the agency who has been chosen to engage with this process. The business undergoing rebranding must ask the following questions: is this an appropriate time for such substantive work? Are we talking about a soft evolution or metamorphosis? Does this rebranding address a clearly identified problem, and can it represent a genuine asset for development? For designers, even if these questions remain central, other issues also arise: how to produce a distinctive project in the face of a profusion of branding works available online? How to produce relevant and appreciated work in a challenging economic and social environment? This book brings together some of the best rebranding projects in the world and addresses these key issues formally and with real substance. It places the crucial (and sometimes underestimated) role of the brand design into the developmental processes of companies, institutions or associations. SELLING POINT: Explores how to design for rebranding concepts that result in optimum commercial success 400 colour photographs
Buy Rebranding Design by Johan Debit from Australia's Online Independent Bookstore, Boomerang Books.
(275mm x 215mm x 0mm)
Images Publishing Group Pty Ltd
Publisher: Images Publishing Group Pty Ltd
Country of Publication:
Book Reviews - Rebranding Design by Johan Debit
» Have you read this book? We'd like to know what you think about it - write a review about Rebranding Design book by Johan Debit and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)
A Preview for this title is currently not available.