Description - Rebuild: How to thrive in the new Kindness Economy by Mary Portas
Since the pandemic, many businesses have gone under. But some businesses are positively buoyant, despite the odds being stacked against them. Why is that? Rebuild is a life raft, a vital guide to how we reset and build back better.
Over the past thirty years the business of what we buy has been dominated by the biggest, fastest and cheapest. But those values no longer resonate. We've come to realize that more doesn't equal better. Good business is now about putting people and planet before profit. The post-pandemic era is all about care, respect and understanding the implications of what we're doing. This 'Kindness Economy' is a new value system that means in order to thrive businesses must rediscover their true purpose, and fuse brand magnetism with social progress. We're not simply consuming anymore, we're buying into something. Which means that, whether physical or digital, the most important space that any business can now occupy is the space in peoples' hearts. Full of expert insight, Rebuild is about resetting the dial. It gives businesspeople pause for thought and the practical tools to build back post-pandemic and speaks to anyone who votes with the pound in their pocket, who with social progress in mind wants to spend their money differently and better.
Buy Rebuild: How to thrive in the new Kindness Economy by Mary Portas from Australia's Online Independent Bookstore, Boomerang Books.
Format: Paperback / softback
(216mm x 135mm x 20mm)
Publisher: Transworld Publishers Ltd
Country of Publication:
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