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The London 2012 Paralympic Games - the biggest, most accessible and best-attended games in the Paralympics' 64-year history - came with an explicit aim to "transform the perception of disabled people in society," and use sport to contribute to "a better world for all people with a disability." This social agenda offered the potential to re-frame disability; to symbolically challenge "ableist" ideology and to offer a reinvention of the (dis)abled body and a redefinition of the possible. This edited collection investigates what has and is happening in relation to these ambitions. The book is structured around three key questions: 1. What were the predominant mediated narratives surrounding the Paralympics, and what are the associated meanings attached to them? 2. How were the Paralympics experienced by media audiences (both disabled and non-disabled)? 3. To what extent did the 2012 Paralympics inspire social change? Each section of this book is interspersed with authentic "voices" from outside academia: broadcasters, athletes and disabled schoolchildren.
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Book DetailsISBN: 9781138700383
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Daniel Jackson is Senior Lecturer in Media and Communication at Bournemouth University. Caroline E. M. Hodges is Senior Lecturer in the Media School at Bournemouth University. Mike Molesworth is Principal Teaching Fellow at the University of Southampton. Richard Scullion is Associate Dean of Corporate & Marketing Communication in the Media School at Bournemouth University.
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