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Description - Research Methods for Media and Communication by Niranjala Weerakkody

Research Methods in Media and Communication (Second Edition) is an engaging and easy-to-read introduction to media and communication research. It introduces readers to the qualitative and quantitative research methods commonly used in the social sciences, and provides a concise overview of the processes related to carrying out research in media and communication, journalism, and public relations. This user-friendly text guides students through the stages of designing, conducting, analysing and reporting on an original research project. Updated with contemporary case studies and real-life examples, the second edition is rich with learning support for media and communication students, including exercises to consolidate knowledge and handy hints for guidance on key aspects of the research process.

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Book Details

ISBN: 9780195588033
ISBN-10: 0195588037
Format: Paperback
(249mm x 205mm x 19mm)
Pages: 320
Imprint: OUP Australia and New Zealand
Publisher: Oxford University Press Australia
Publish Date: 21-Sep-2015
Country of Publication: Australia

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Author Biography - Niranjala Weerakkody

Niranjala Weerakkody, Associate Professor in Media and Communication, Course Director, Faculty of Arts and Education, School of Communication and Creative Arts, Deakin University.