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Description - Research Methods for Media and Communication by Niranjala Weerakkody

Research Methods in Media and Communication 2nd edition is a comprehensive and user-friendly introduction to media and communications research. The book explores the various aspects and processes related to carrying out research, and introduces the quantitative and qualitative data collection methods as applied to media studies, journalism and public relations. It guides students through the entire process of carrying out an original research project, from the idea generation stage to the submission of research findings as a report or journal article.New to this editionNew chapter `Experiments' explores the area of experimental research and how it can be effectively applied in media and communication researchOnline research now included in discussing the application of each data collection method in journalism, media and communication and public relationsUpdated case studies and examples throughoutA glossary with key research terms

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Book Details

ISBN: 9780195588033
ISBN-10: 0195588037
Format: Paperback
(249mm x 205mm x 19mm)
Pages: 320
Imprint: OUP Australia and New Zealand
Publisher: Oxford University Press Australia
Publish Date: 21-Sep-2015
Country of Publication: Australia

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Author Biography - Niranjala Weerakkody

Niranjala Weerakkody, Associate Professor in Media and Communication, Course Director, Faculty of Arts and Education, School of Communication and Creative Arts, Deakin University.