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Description - Research Strategies for Small Businesses by Don E. Gudmundson

This book, originally published in 1996, develops a model of information gathering for small businesses. Whilst all small business owners gather and process some information, the quality and types of information gathered is limited. Size and resource constraints force small business owners to make difficult decisions related to the research that they conduct. The model developed in this book is tested in part through a study of the information gathering practices of small owners/managers in the landscaping industry in Wisconsin, USA.

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Book Details

ISBN: 9781138685413
ISBN-10: 1138685410
Format: Paperback / softback
(234mm x 156mm x mm)
Pages: 146
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 13-Jun-2018
Country of Publication: United Kingdom

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