We are open but due to high demand and courier delays, delivery times are expected to be longer.
0

Call Boomerang Books 1300 36 33 32

Description - Retail Geography by Shuguang Wang

The retail sector is an integral part of a national economy. From the political economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized until the consumer goods are purchased by consumers through various distribution channels. As such, retailing is the essential link between production and consumption.

The success of a retail business depends on two general factors: the location of the retail outlet, and management of the business. Both factors are equally important. If the business is located in the wrong place with the wrong customer base, it will not generate expected sales. Similarly, if the business is poorly managed and operated, it will not perform well even if the location is right. Influenced by both traditional and new location theories, Retail Geography is conceptualized and organized using the retail planning process as the framework. The technical and methodological chapters help guide the reader with detailed descriptions of the techniques and are supported with practical examples to reflect the latest software development.

Retail Geography provides a state-of-the-art summary and will act as a core textbook for undergraduate and graduate students of economic geography interested in specializing in retail and business geography. The practical examples also make it a valuable handbook for practitioners in the field, as well as students of retail management and commercial real estate management.

Buy Retail Geography by Shuguang Wang from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780815358589
Format: Hardback
(229mm x 152mm x mm)
Pages: 238
Imprint: CRC Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 15-Jul-2020
Country of Publication: United States

Other Editions - Retail Geography by Shuguang Wang

Book Reviews - Retail Geography by Shuguang Wang

» Have you read this book? We'd like to know what you think about it - write a review about Retail Geography book by Shuguang Wang and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


A Preview for this title is currently not available.