Call Boomerang Books 1300 36 33 32

Description - Rethinking Marketing by Minet Schindehutte

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a "what if?" compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing. NOTE: The print may appear lighter in some copies due to the print method used.

Buy Rethinking Marketing by Minet Schindehutte from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780132393898
ISBN-10: 0132393891
Format: Paperback
(230mm x 154mm x mm)
Pages: 384
Imprint: Pearson
Publisher: Pearson Education (US)
Publish Date: 2-Jan-2008
Country of Publication: United States

Other Editions - Rethinking Marketing by Minet Schindehutte

Book Reviews - Rethinking Marketing by Minet Schindehutte

» Have you read this book? We'd like to know what you think about it - write a review about Rethinking Marketing book by Minet Schindehutte and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Books By Minet Schindehutte

Rethinking Marketing by Minet Schindehutte
Paperback, December 2007
$66.56