Call Boomerang Books 1300 36 33 32

Description - Rumor Psychology by Nicholas DiFonzo

In "Rumor Psychology: Social and Organizational Approaches", expert rumor researchers Nicholas DiFonzo and Prashant Bordia investigate how rumors start and spread, the accuracy of different types of rumor, and how rumors can be controlled, particularly given their propagation across media outlets and within organizations. Rumors are an enduring feature of our social and organizational landscapes. They attract attention, evoke emotion, incite involvement, affect attitudes and actions - and they are ubiquitous. Rumor transmission is motivated by three broad psychological motivations - fact-finding, relationship-enhancement, and self-enhancement - all of which help individuals and groups make sense in the face of uncertainty. Rumor is closely entwined with a host of social and organizational phenomena, including social cognition, attitude formation and maintenance, prejudice and stereotyping, group dynamics, interpersonal and intergroup relations, social influence, and organizational trust and communication. Organizational rumors, in contrast with natural disaster rumors, tend to be highly accurate, with accuracy being affected by cognitive, motivational, situational, group, and network factors. DiFonzo and Bordia describe how managers can most effectively manage and refute rumors and infer that employee trust in management inhibits rumor activity.

Buy Rumor Psychology by Nicholas DiFonzo from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781591474265
ISBN-10: 1591474264
Format: Hardback
Pages: 392
Imprint: American Psychological Association
Publisher: American Psychological Association
Publish Date: 6-Nov-2006
Country of Publication: United States

Book Reviews - Rumor Psychology by Nicholas DiFonzo

» Have you read this book? We'd like to know what you think about it - write a review about Rumor Psychology book by Nicholas DiFonzo and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Nicholas DiFonzo

DiFonzo is an associate professor of psychology at the Rochester Institute of Technology (RIT). Bordia is an associate professor in the School of Management at the University of South Australia, Adelaide.