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Description - The Sales Book by Graham Yemm

SELLING AND SALES MANAGEMENT IN ACTION The Sales Book picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that of a sales team. Every challenge is broken down into user-friendly advice that follows a clear structure: # The objectives of each section# An overview of the main principles# What you need to do to achieve success# A speed-read checklist to help you remember key points Whether you're looking for practical sales techniques or advice on how to build a sales strategy, this easy to use guide is a must-have for those involved in sales at any level.

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Book Details

ISBN: 9780273792918
ISBN-10: 0273792911
Format: Paperback
(215mm x 141mm x 18mm)
Pages: 256
Imprint: FT Publishing International
Publisher: Pearson Education Limited
Publish Date: 19-Sep-2013
Country of Publication: United Kingdom

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Author Biography - Graham Yemm

Graham Yemm has worked in consultancy, training and coaching for over 20 years after a career in sales management in the corporate arena. He now owns his own business training company, Solutions 4 Training Ltd ( and works with clients in Europe, Russia, Malaysia and USA. He is the author of the FT Essential Guide to Leading Your Team.