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Description - Sales Management by Paolo Guenzi

Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.

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Book Details

ISBN: 9780230245952
ISBN-10: 0230245951
Format: Paperback
(246mm x 189mm x mm)
Pages: 448
Imprint: Palgrave
Publisher: Palgrave Macmillan
Publish Date: 11-Jan-2011
Country of Publication: United Kingdom

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Author Biography - Paolo Guenzi

PAOLO GUENZI Director of Sales Management Courses and Associate Professor of Corporate Economics and Management at Bocconi University, Italy. SUSI GEIGER Senior Lecturer at Quinn School of Business, University College Dublin, Ireland. She has been widely commended for her contributions to international marketing journals and research.