Description - Sales Management by Paolo Guenzi
Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.
Buy Sales Management by Paolo Guenzi from Australia's Online Independent Bookstore, Boomerang Books.
(246mm x 189mm x mm)
Publisher: Palgrave Macmillan
Country of Publication:
Book Reviews - Sales Management by Paolo Guenzi
Author Biography - Paolo Guenzi
PAOLO GUENZI Director of Sales Management Courses and Associate Professor of Corporate Economics and Management at Bocconi University, Italy. SUSI GEIGER Senior Lecturer at Quinn School of Business, University College Dublin, Ireland. She has been widely commended for her contributions to international marketing journals and research.