Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - The Science of Giving by Daniel M. Oppenheimer

Americans donate over 300 billion dollars a year to charity, but the psychological factors that govern whether to give, and how much to give, are still not well understood. Our understanding of charitable giving is based primarily upon the intuitions of fundraisers or correlational data which cannot establish causal relationships. By contrast, the chapters in this book study charity using experimental methods in which the variables of interest are experimentally manipulated. As a result, it becomes possible to identify the causal factors that underlie giving, and to design effective intervention programs that can help increase the likelihood and amount that people contribute to a cause. For charitable organizations, this book examines the efficacy of fundraising strategies commonly used by nonprofits and makes concrete recommendations about how to make capital campaigns more efficient and effective. Moreover, a number of novel factors that influence giving are identified and explored, opening the door to exciting new avenues in fundraising. For researchers, this book breaks novel theoretical ground in our understanding of how charitable decisions are made. While the chapters focus on applications to charity, the emotional, social, and cognitive mechanisms explored herein all have more general implications for the study of psychology and behavioral economics. This book highlights some of the most intriguing, surprising, and enlightening experimental studies on the topic of donation behavior, opening up exciting pathways to cross-cutting the divide between theory and practice.

Buy The Science of Giving by Daniel M. Oppenheimer from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781848728851
ISBN-10: 1848728859
Format: Hardback
(229mm x 152mm x mm)
Pages: 274
Imprint: Psychology Press Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 21-Oct-2010
Country of Publication: United Kingdom

Other Editions - The Science of Giving by Daniel M. Oppenheimer

Book Reviews - The Science of Giving by Daniel M. Oppenheimer

» Have you read this book? We'd like to know what you think about it - write a review about Science of Giving book by Daniel M. Oppenheimer and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Daniel M. Oppenheimer

Princeton University, USA University College London, UK

Books By Daniel M. Oppenheimer

Science of Giving by Daniel M. Oppenheimer
Paperback, November 2015
$66.59