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Digital transformation expert Mark Schrutt reveals how the world's top companies are using vast amounts of data to inform their decisions, disrupt industries, and get closer to their customers - businesses that continue to rely only on intuition do so at their peril
What if you had the data you always wanted and could tell what was truly an emerging trend that would forever change your industry? Shifting the Balance analyses the turn towards data-driven decision making and describes how best-in-class organisations use data to shift their field of vision so it is forward-looking instead of reactive. Case studies with practical examples of how leading businesses address key challenges on the path to becoming data-driven include:
Shifting the Balance offers a roadmap that will enable organisations to make better business decisions that drive even better results, and provides a fascinating read along the way.
Buy Shifting The Balance: How Top Organizations Beat the Competition by Combining Intuition with Data by Mark Schrutt from Australia's Online Independent Bookstore, Boomerang Books.
Book DetailsISBN: 9781770415744
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