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Description - The Small Screen by Brian L. Ott

Television is one of the most important socializing forces in
contemporary culture. This book is a cultural history of prime-time
television in America during the 1990s.

Examines changes that took place in programming, such as the
rapid adoption of cable, the proliferation of content providers,
the development of niche marketing, the introduction of
high-definition television, the blurring of traditional genres, and
the creation of new formats like reality-based programming

Argues that television programmes of the 1990s afforded viewers
a symbolic resource for negotiating the psychological challenges
associated with the shift from the Industrial Age to the
Information Age

Explores the ways in which television provided viewers with
tools for coming to terms with their fears about living in the
fast-paced , increasingly diverse, information-laden society of the

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Book Details

ISBN: 9781405161541
ISBN-10: 140516154X
Format: Hardback
(234mm x 156mm x 18mm)
Pages: 216
Imprint: Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Publisher: John Wiley and Sons Ltd
Publish Date: 4-Jul-2007
Country of Publication: United Kingdom

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Author Biography - Brian L. Ott

Brian L. Ott is an Associate Professor of Media Studies at Colorado State University. He is an award winning scholar and teacher, who has published widely in the area of media studies.

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