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Description - Sneakers by Yuniya Kawamura

This is the first academic study of sneakers and the subculture that surrounds them. Since the 1980s, American sneaker enthusiasts, popularly known as "sneakerheads" or "sneakerholics," have created a distinctive identity for themselves, while sneaker manufacturers such as Reebok, Puma and Nike have become global fashion brands. How have sneakers come to gain this status and what makes them fashionable? In what ways are sneaker subcultures bound up with gender identity and why are sneakerholics mostly young men? Based on the author's own ethnographic fieldwork in New York, where sneaker subculture is said to have originated, this unique study traces the transformation of sneakers from sportswear to fashion symbol. Sneakers explores the obsessions and idiosyncrasies surrounding the sneaker phenomenon, from competitive subcultures to sneaker painting and artwork. It is a valuable contribution to the growing study of footwear in fashion studies and will appeal to students of fashion theory, gender studies, sociology, and popular culture.

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Book Details

ISBN: 9780857857330
ISBN-10: 0857857339
Format: Paperback
(231mm x 155mm x 18mm)
Imprint: Berg Publishers
Publisher: Bloomsbury Publishing PLC
Publish Date: 28-Jan-2016
Country of Publication: United Kingdom

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Author Biography - Yuniya Kawamura

Yuniya Kawamura is Professor of Sociology at the Fashion Institute of Technology, State University of New York, USA. She is the author of The Japanese Revolution in Paris Fashion (Berg, 2004), Fashion-ology (Berg, 2005), Doing Research in Fashion and Dress (Berg, 2011), and Fashioning Japanese Subcultures (Berg, 2012).

Books By Yuniya Kawamura

Sneakers by Yuniya Kawamura
Hardback, January 2016
$125.09
Fashioning Japanese Subcultures by Yuniya Kawamura
Paperback, July 2012
$33.29
Doing Research in Fashion and Dress by Yuniya Kawamura
Paperback, February 2011
$40.50
Japan Fashion Now by Yuniya Kawamura
Paperback, September 2010
$49.49