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An ideal text for undergraduate- and graduate-level courses, this accessible yet authoritative volume examines how people come to know themselves and understand the behavior of others. Core social-psychological questions are addressed as students gain an understanding of the mental processes involved in perceiving, attending to, remembering, thinking about, and responding to the people in our social world. Particular attention is given to how we know what we know: the often hidden ways in which our perceptions are shaped by contextual factors and personal and cultural biases. While the text's coverage is sophisticated and comprehensive, synthesizing decades of research in this dynamic field, every chapter brings theories and findings down to earth with lively, easy-to-grasp examples.

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Book Details

ISBN: 9781593850852
ISBN-10: 1593850859
Format: Paperback
(252mm x 176mm x 28mm)
Pages: 612
Imprint: Guilford Publications
Publisher: Guilford Publications
Publish Date: 4-Nov-2004
Country of Publication: United States

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Author Biography - Gordon B. Moskowitz

Gordon B. Moskowitz, PhD is Associate Professor of Psychology at Lehigh University.

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