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Description - The Sponsorship Seeker's Toolkit, Fourth Edition by Kim Skildum-Reid

Regarded as the authoritative text on sponsorship, this new edition brings marketers up to speed on social media and other digital strategies

  • New material includes a brand-new sections on social media, social media references added throughout, more strategies for developing leverage ideas for proposals, and updated case studies
  • Full of easy-to-use tools, techniques, resources, and templates to create a complete framework for the novice and to enhance the skills of the seasoned professional
  • Skildum-Reid has been quoted as a corporate sponsorship expert in various sources, including CNN, CNBC, Bloomberg, Harvard Business Review, Marketing News, Brand Republic, Marketing Africa, South China Morning Post, Sponsor Magazine and the Canadian Broadcast Corporation

Buy The Sponsorship Seeker's Toolkit, Fourth Edition by Kim Skildum-Reid from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780071825795
ISBN-10: 0071825797
Format: Paperback / softback
(236mm x 185mm x 16mm)
Pages: 320
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 16-Jul-2014
Country of Publication: United States

Book Reviews - The Sponsorship Seeker's Toolkit, Fourth Edition by Kim Skildum-Reid

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Author Biography - Kim Skildum-Reid

KIM SKILDUM-REID is the founder of Power Sponsorship and a corporate sponsorship consultant, trainer, speaker, and author with 28 years of experience across North America, Europe, Asia, Africa, the Middle East, and Australasia. www.powersponsorship.com ANNE-MARIE GREY has over 25 years of fundraising and marketing experience in both the nonprofit and for-profit sectors. She is currently the Chief of Section, Leadership Giving, at UNHCR.

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