Call Boomerang Books 1300 36 33 32

Description - Sport and the Media by Matthew Nicholson

Sport and the Media: managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses who need to understand the nature and scope of the sport media nexus, as well as develop the skills to manage the media promotion and coverage of sport organisations. This books covers topics including: Historical development of sport and the media Current commercial and contextual relationships between the media and sport industries How audiences and advertisers drive the media coverage of sport Ways in which the media industry generally and the sport industry more specifically are structured to produce content/news/products How the media represents sport in order to sell it This book will help students to acquire a working knowledge of sport-related media that will help their studies and their progression towards a career in this sector. It is also a useful guide for teachers of the subject and practioners already working in the industry.

Buy Sport and the Media by Matthew Nicholson from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780750681094
ISBN-10: 0750681098
Format: Paperback / softback
(246mm x 189mm x 12mm)
Pages: 240
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 6-Nov-2006
Country of Publication: United Kingdom

Other Editions - Sport and the Media by Matthew Nicholson

Book Reviews - Sport and the Media by Matthew Nicholson

» Have you read this book? We'd like to know what you think about it - write a review about Sport and the Media book by Matthew Nicholson and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Author Biography - Matthew Nicholson

Matthew Nicholson is Associate Professor of Sport Management in the Centre for Sport and Social Impact at La Trobe University, Australia.

Books By Matthew Nicholson

Sport and the Media by Matthew Nicholson
Paperback / softback, June 2015
$80.09 $88.99
Sport and Social Capital by Matthew Nicholson
Hardback, May 2016
$198.90 $221.00
Participation in Sport by Matthew Nicholson
Hardback, September 2010
$236.70 $263.00