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The book offers a comprehensive review of the conceptualisations of culture and its relation with sport management by examining a range of issues: the emergence of multiculturalism as a policy issue; the impact of commonly shared cultural values within the fitness industry on managers and organisations behaviour; building cultural bridges in community sport organisations; cultural meanings attached to the consumption of Olympic merchandise, and culturally-informed interpretation through a reflective analysis of sport management texts.
This book was published as a special issue of European Sport Management Quarterly.
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Book DetailsISBN: 9780415754873
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Vassil Girginov is Reader in Sport Management/Development at Brunel University. He has systematically researched and published in the field of sport management and development, and Olympism. His recent books include The Olympics: A Critical Reader (2010) and Management of Sports Development (Elsevier, 2008). He is also Executive Editor of Routledge 2012 Olympic Special Issue involving some 40 journals from a range of academic disciplines to be launched at the 2012 ICSEMIS Scientific Convention in Glasgow before the London Olympic Games.
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