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Description - The Springboard by Stephen Denning

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.

Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

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Book Details

ISBN: 9780750673556
ISBN-10: 0750673559
Format: Paperback / softback
(229mm x 152mm x 13mm)
Pages: 246
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 12-Oct-2000
Country of Publication: United Kingdom

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Author Biography - Stephen Denning

Program director for knowledge management at the World Bank, the massive international financial organization (it lends approximately $30 billion each year). He contributes to knowledge management and organizational learning publications and presents very frequently at leading professional management conferences.

Books By Stephen Denning

Leader's Guide to Storytelling by Stephen Denning
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Leader's Guide to Radical Management by Stephen Denning
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Secret Language of Leadership by Stephen Denning
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Age Of Agile by Stephen Denning
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