Call Boomerang Books 1300 36 33 32

Description - Squeezed by Alissa Hamilton

Close to three quarters of U.S. households buy orange juice. Its popularity crosses class, cultural, racial, and regional divides. Why do so many of us drink orange juice? How did it turn from a luxury into a staple in just a few years? More important, how is it that we don't know the real reasons behind OJ's popularity or understand the processes by which the juice is produced? In this enlightening book, Alissa Hamilton explores the hidden history of orange juice. She looks at the early forces that propelled orange juice to prominence, including a surplus of oranges that plagued Florida during most of the twentieth century and the army's need to provide vitamin C to troops overseas during World War II. She tells the stories of the FDA's decision in the early 1960s to standardize orange juice, and the juice equivalent of the cola wars that followed between Coca-Cola (which owns Minute Maid) and Pepsi (which owns Tropicana). Of particular interest to OJ drinkers will be the revelation that most orange juice comes from Brazil, not Florida, and that even "not from concentrate" orange juice is heated, stripped of flavor, stored for up to a year, and then reflavored before it is packaged and sold. The book concludes with a thought-provoking discussion of why consumers have the right to know how their food is produced.

Buy Squeezed by Alissa Hamilton from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780300164558
ISBN-10: 0300164556
Format: Paperback
(210mm x 140mm x mm)
Pages: 288
Imprint: Yale University Press
Publisher: Yale University Press
Publish Date: 27-Apr-2010
Country of Publication: United States

Other Editions - Squeezed by Alissa Hamilton

Book Reviews - Squeezed by Alissa Hamilton

» Have you read this book? We'd like to know what you think about it - write a review about Squeezed book by Alissa Hamilton and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Alissa Hamilton

Alissa Hamilton is a Food and Society Policy Fellow with the Institute for Agriculture and Trade Policy. She lives in Toronto.

Books By Alissa Hamilton

Got Milked? by Alissa Hamilton
Paperback, April 2016
$29.40