Description - Stories of Innovation for the Millennial Generation by Piero Formica
The potential of storytelling as a research tool for enhancing the understanding of knowledge creation, acquisition and conversion into innovation and innovative business activities is the methodological underpinning of this book's narrative approach. The subtitle comes from Lynceus, one of the Argonauts who accompanied Jason to Colchis in his quest to find the Golden Fleece, who was said to have excellent sight. Among the various interpretations of the meaning of the Fleece, one version highlights the importance of discovery to innovation by voyaging to 'terrae incognitae' (unknown lands). This book is a narrative of a fictional voyage to the 'terra incognita' of Innoland the island of innovation and other mental travels that make sense of events and actions which spur innovation. Stories of Innovation for the Millennial Generation is written for Millennials willing to assimilate and grow dynamic, innovation-driven capabilities which lead to the creation of high-impact startups.
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(216mm x 140mm x 13mm)
Publisher: Palgrave Macmillan
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Book Reviews - Stories of Innovation for the Millennial Generation by Piero Formica
Author Biography - Piero Formica
Professor Piero Formica has over 30 years of experience in the fields of international economics and the economics of entrepreneurship and innovation, having worked with the OECD Economic Prospects Division in Paris, academic institutions, large corporations and small companies, governmental bodies, and the European Union. He founded the International Entrepreneurship Academy (www.intentac.org), he is Senior Research Fellow of the Innovation Value Institute (a consortium founded by Intel, National University of Ireland, and Boston Consulting Group) at the National University of Ireland, where he leads an international research team in experimentation and simulation of high-expectation start-ups. Formica is Guest Professor of Knowledge Economics, Innovation and Entrepreneurship at the University of Tartu, Estonia, and at the Faculty of Entrepreneurship, University of Tehran, Iran.