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Description - Stories of Innovation for the Millennial Generation by Piero Formica

The potential of storytelling as a research tool for enhancing the understanding of knowledge creation, acquisition and conversion into innovation and innovative business activities is the methodological underpinning of this book's narrative approach. The subtitle comes from Lynceus, one of the Argonauts who accompanied Jason to Colchis in his quest to find the Golden Fleece, who was said to have excellent sight. Among the various interpretations of the meaning of the Fleece, one version highlights the importance of discovery to innovation by voyaging to 'terrae incognitae' (unknown lands). This book is a narrative of a fictional voyage to the 'terra incognita' of Innoland the island of innovation and other mental travels that make sense of events and actions which spur innovation. Stories of Innovation for the Millennial Generation is written for Millennials willing to assimilate and grow dynamic, innovation-driven capabilities which lead to the creation of high-impact startups.

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Book Details

ISBN: 9781137350084
ISBN-10: 1137350083
Format: Hardback
(216mm x 140mm x 13mm)
Pages: 149
Imprint: Palgrave Pivot
Publisher: Palgrave Macmillan
Publish Date: 12-Aug-2013
Country of Publication: United Kingdom

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Author Biography - Piero Formica

Professor Piero Formica has over 30 years of experience in the fields of international economics and the economics of entrepreneurship and innovation, having worked with the OECD Economic Prospects Division in Paris, academic institutions, large corporations and small companies, governmental bodies, and the European Union. He founded the International Entrepreneurship Academy (, he is Senior Research Fellow of the Innovation Value Institute (a consortium founded by Intel, National University of Ireland, and Boston Consulting Group) at the National University of Ireland, where he leads an international research team in experimentation and simulation of high-expectation start-ups. Formica is Guest Professor of Knowledge Economics, Innovation and Entrepreneurship at the University of Tartu, Estonia, and at the Faculty of Entrepreneurship, University of Tehran, Iran.

Books By Piero Formica

Grand Transformation to Entrepreneurial Economy by Piero Formica
Hardback, December 2015
Role of Creative Ignorance by Piero Formica
Hardback, December 2014
Knowledge Matters by Piero Formica
Hardback, April 2008