We are open! For operations and delivery updates due to COVID-19. (click here)
0

Call Boomerang Books 1300 36 33 32

Description - Strategic Analysis by Andrea Beretta Zanoni

In the last few years, competition has become increasingly more complex, variable and dynamic, as can be seen in phenomena like globalization and technological acceleration. To cope with the dynamism and uncertainty of competition, enterprises need capabilities that enable them to respond to competition, as well as to improve their analytical skills and knowledge in order to better manage new strategic projects.

Strategic analysis uses both quantitative and qualitative tools to understand both competitive contexts and available company resources. In Strategic Analysis: Processes and Tools, author Andrea Beretta Zanoni develops a theory of strategic analysis and offers models for the application of strategic analysis tools during all phases of the process including planning and decision-making, the development of control, and the formulation of a strategic diagnosis.

Buy Strategic Analysis by Andrea Beretta Zanoni from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781138203099
ISBN-10: 1138203092
Format: Paperback / softback
(229mm x 152mm x mm)
Pages: 136
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 15-Jul-2016
Country of Publication: United Kingdom

Other Editions - Strategic Analysis by Andrea Beretta Zanoni

Book Reviews - Strategic Analysis by Andrea Beretta Zanoni

» Have you read this book? We'd like to know what you think about it - write a review about Strategic Analysis book by Andrea Beretta Zanoni and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


Author Biography - Andrea Beretta Zanoni

Andrea Beretta Zanoni is Full Professor of Business Economics and Business Strategy at the University of Verona. His studies are mainly focused on business strategy and intangible resources and has written several books and articles. He is member of AIDEA (Accademia Italiana di Economia Aziendale), the Strategic Management Society, the European Corporate Governance Institute and the CISEPS (Center for Interdisciplinary Studies in Economics, Psychology and Social Sciences) of the University of Milan Bicocca. He has taken part as key speaker to several Italian and international conferences.

A Preview for this title is currently not available.