Description - Strategic Marketing by
Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.
Buy Strategic Marketing by from Australia's Online Independent Bookstore, Boomerang Books.
(242mm x 169mm x 18mm)
Oxford University Press Southern Africa
Publisher: Oxford University Press Southern Africa
Country of Publication:
Book Reviews - Strategic Marketing by
Author Biography -
Prof Pierre Joubert, Prof Michael Goldman, Dr Sean McCoy, Prof Frikkie Herbst, Ms Adri Jonker, Prof Johan Strydom, Mr Hennie Visser, Mr Kosie de Villiers, Prof Peet Venter, Prof Mari Jansen van Rensburg