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Description - Strategic Marketing by

Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.

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Book Details

ISBN: 9780199044931
ISBN-10: 0199044937
Format: Paperback
(242mm x 169mm x 18mm)
Pages: 400
Imprint: Oxford University Press Southern Africa
Publisher: Oxford University Press Southern Africa
Publish Date: 31-May-2014
Country of Publication: South Africa

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Author Biography -

Prof Pierre Joubert, Prof Michael Goldman, Dr Sean McCoy, Prof Frikkie Herbst, Ms Adri Jonker, Prof Johan Strydom, Mr Hennie Visser, Mr Kosie de Villiers, Prof Peet Venter, Prof Mari Jansen van Rensburg