We are open! For operations and delivery updates due to COVID-19. (click here)
0

Call Boomerang Books 1300 36 33 32

Description - Strategic Planning for Public Relations by Ronald D. Smith

This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic real-world public relations situations as well as current, timely events. This fourth edition highlights the results of new research studies on opinions and practices within the discipline, and adds overviews of several award-winning public relations campaigns.
As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

Buy Strategic Planning for Public Relations by Ronald D. Smith from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780415506762
ISBN-10: 041550676X
Format: Paperback / softback
(235mm x 187mm x mm)
Pages: 560
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 6-Feb-2013
Country of Publication: United Kingdom

Book Reviews - Strategic Planning for Public Relations by Ronald D. Smith

» Have you read this book? We'd like to know what you think about it - write a review about Strategic Planning for Public Relations book by Ronald D. Smith and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


Author Biography - Ronald D. Smith

Ronald D. Smith is Professor of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY). He currently serves as interim Associate Dean of the School of Arts and Humanities. He is an accredited member of the Public Relations Society of America.

A Preview for this title is currently not available.
Customers Also Bought