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Description - Strategic Pricing for the Arts by Michael Rushton

With roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding, the issue of pricing is paramount to success in the arts industry, yet pricing is not covered in any existing textbooks. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? When does it make sense to partner with organizations to offer discounts?

Arts managers, whether working in the performing arts, museums or festivals, and whether in the commercial, non-profit, or state sector, need to make informed decisions on the prices they set. This accessible text provides the first concise, practical, non-technical guide for setting prices in the arts industry.

Offering a practical introduction to pricing, this book is perfectly suited to students studying arts management /administration as well as new managers working in the creative and cultural industries.

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Book Details

ISBN: 9780415713665
ISBN-10: 0415713668
Format: Hardback
(216mm x 138mm x mm)
Pages: 115
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 22-Sep-2014
Country of Publication: United Kingdom

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Author Biography - Michael Rushton

Michael Rushton is Professor and Director of Arts Administration Programs at Indiana University, USA

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