Description - Strategy as Practice by Gerry Johnson
Research in strategy has shifted significantly towards strategy as something organizations have, rather than strategy as something that managers do. The activities of the people who actually manage and develop organizational strategy have become marginalized. Strategy as Practice argues the reverse: that research on strategy needs to take seriously what strategists do and the effects of what they do. Written by a distinguished team of researchers and educators, this book sets out a research agenda, provides guidelines on theoretical perspectives and alternative methodologies for research on practice as well as commentaries on published illustrative papers that exemplify the practice perspective. Strategy as Practice will be essential reading for doctoral students, researchers and academics who wish to understand or undertake research in this important field of management research.
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(247mm x 174mm x 14mm)
Cambridge University Press
Publisher: Cambridge University Press
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Author Biography - Gerry Johnson
Gerry Johnson is Sir Roland Smith Professor of Strategic Management at the School of Management, University of Lancaster. Ann Langley is Professor of Strategic Management and Research Methods at HEC Montreal. Leif Melin is Professor of Strategy and Organization at the Department of Entrepreneurship, Marketing and Management, Jonkoping International Business School, Jonkoping University. Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford.