Call Boomerang Books 1300 36 33 32

sign up for Boomerang Books BulletinGet Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Strategy in Emerging Markets by Anders Pehrsson

Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants. Greater competitive pressure implies that more sophisticated business strategies must be formulated by all companies cooperating in emerging markets. This book focuses on strategy in emerging telecommunications markets in a liberalized Europe, particularly in the UK and Sweden. The book provides: * a literature review and applications of strategy concepts and key correlations * applications of a market establishment model and the strategic states model * a description of competition amongst telecom operators in the UK and Sweden * detailed case-studies of strategies of telecom operators in Europe * the identification of patterns and processes valid for emerging markets in general. Whilst the industry focus in the book is telecommunications, the framework and the models explored and developed provide guides to strategy formulation irrespective of the market under consideration. Strategy in Emerging Markets will make valuable reading for strategy researchers, students and for corporate strategists. It will be of particular interest to those wishing to plot recent developments in the telecommunications industry.

Buy Strategy in Emerging Markets by Anders Pehrsson from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780415270526
ISBN-10: 0415270529
Format: Hardback
(235mm x 159mm x mm)
Pages: 280
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 19-Jul-2001
Country of Publication: United Kingdom

Other Editions - Strategy in Emerging Markets by Anders Pehrsson

Book Reviews - Strategy in Emerging Markets by Anders Pehrsson

» Have you read this book? We'd like to know what you think about it - write a review about Strategy in Emerging Markets book by Anders Pehrsson and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Anders Pehrsson

Anders Pehrsson is a Professor in the School of Management and Economics, Vaxjo University. He is the author of International Strategies on Telecommunications: models and applications (Routledge, 1996)

Books By Anders Pehrsson

International Strategies in Telecommunications by Anders Pehrsson
Hardback, September 1996
$226.80 $252.00
Strategy in Emerging Markets by Anders Pehrsson
Paperback, October 2013
$75.59 $83.99