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Description - SugarCRM For Dummies by Karen S. Fredricks

SugarCRM is an innovative customer relationship management software
solution that enhances your company?s marketing
effectiveness, drives sales performance, improves customer
satisfaction, and provides executive insight into business
performance. SugarCRM For Dummies will show you to take
advantage of this free, open source CRM application to boost your
sales and please your customers.
This guide helps you choose the flavor of Sugar you need,
acquire and deploy it, set up accounts and contacts, and organize
your day. You?ll first learn how to install SugarCRM,
customize user preferences, create databases, and import contacts
from other software. Next, you?ll discover how to extend
SugarCRM?s capabilities to meet needs unique to your
business. You?ll also find out how to:

Schedule appointments, link them to records and notes, and
organize your sales opportunities

Build campaigns, track their success, and grow your contact
list with Web-to-lead forms

Manage customer issues and forums to exterminate software
bugs

Send e-newsletters and automate customer e-mail communication
with templates

Take advantage of a complete recipe book for SugarCRM
administrators

Improve sales performance with SugarCRM

Provide great service to your customers

Develop searchable libraries and FAQs

Create and share documents

SugarCRM For Dummies will get you quickly up to speed on
this customer relationship management software so you can enhance
your business.
Note: CD-ROM/DVD and other supplementary materials are
not included as part of eBook file.

Buy SugarCRM For Dummies by Karen S. Fredricks from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780470384626
ISBN-10: 047038462X
Format: Paperback / softback
(227mm x 193mm x 19mm)
Pages: 360
Imprint: John Wiley & Sons Inc
Publisher: John Wiley & Sons Inc
Publish Date: 21-Nov-2008
Country of Publication: United States

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Author Biography - Karen S. Fredricks

Karen S. Fredricks has implemented contact management solutions for businesses ranging from Fortune 500 companies to small and mid-sized businesses. She has written books on Outlook 2007, Outlook 2007 Business Contact Manager, and Microsoft Office Live as well as ACT! contact management software.

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