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Description - Survey Research Handbook (Paperback) by Pamela L. Alreck

The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.

Buy Survey Research Handbook (Paperback) by Pamela L. Alreck from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780072945485
ISBN-10: 0072945486
Format: Paperback
(231mm x 185mm x 20mm)
Pages: 496
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 24-Nov-2003
Country of Publication: United States

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Books By Pamela L. Alreck

Survey Research Handbook by Pamela L. Alreck
Paperback, August 1994