0

Call Boomerang Books 1300 36 33 32

We are open! For operations and delivery updates due to COVID-19. (click here)

Description - Technical Marketing Communication [Part of the Allyn & Bacon Series in Technical Communication] by Sandra Harner

Few marketing professionals, let alone graduating students, are prepared for the breakneck speed of technical marketing communications in today's Internet economy. This book provides that preparation.

The ease of publishing content to the Internet has challenged many basic communication principles.

Harner and Zimmerman's Technical Marketing Communication offers a conversational, easy-to-follow mix of fundamentals, planning tools, and real-life marketing examples. Harner and Zimmerman first clearly explain the role and responsibility of marketing communication in a technology-filled world. Then they progressively introduce the concepts of needs analysis, audience analysis, strategy development, media choices, tactics, and continuous evaluation. The text is filled with first-hand insights into the successes and failures of technical marketing communication in today's corporate world.

Corporate communication teams as well as students can immediately apply these concepts to their next technical marketing project.

Buy Technical Marketing Communication [Part of the Allyn & Bacon Series in Technical Communication] by Sandra Harner from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780205324446
ISBN-10: 0205324444
Format: Paperback / softback
(235mm x 178mm x mm)
Pages: 256
Imprint: Pearson
Publisher: Pearson Education (US)
Publish Date: 12-Dec-2001
Country of Publication: United States

Book Reviews - Technical Marketing Communication [Part of the Allyn & Bacon Series in Technical Communication] by Sandra Harner

» Have you read this book? We'd like to know what you think about it - write a review about Technical Marketing Communication [Part of the Allyn & Bacon Series in Technical Communication] book by Sandra Harner and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


A Preview for this title is currently not available.

Books By Sandra Harner

Wonder Woman by Sandra Harner
Paperback / softback, September 2005
Ema's Odyssey by Sandra Harner
Paperback / softback, January 2014
$53.99 $59.99
When God Says Remember by Sandra Harner
Paperback / softback, November 2015