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Description - Thank You for Arguing by Jay Heinrichs

For when you really have to get your point across *Expanded and Revised: Including new chapters on leadership, Obama s oratorical mastery, the pitfalls of apologies and an Argument Lab section to put your new skills to the test.* "Thank You for Arguing "is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets this book discloses include Cicero s three-step strategy for moving an audience to action as well as Honest Abe s Shameless Trick of lowering an audience s expectations by pretending to be unpolished. But it s also replete with contemporary techniques such as politicians use of code language to appeal to specific groups and an eye-opening assortment of popular-culture dodges including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether you re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, "Thank You for Arguing" is for you. Written by one of today s most popular language mavens, it s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a "paralipsis" and a "chiasmus" when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way."

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Book Details

ISBN: 9781634190145
ISBN-10: 1634190149
Format: Hardback
(231mm x 155mm x 30mm)
Imprint: Perfection Learning
Publisher: Perfection Learning
Publish Date: 6-Aug-2013
Country of Publication: United States

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Author Biography - Jay Heinrichs

JAY HEINRICHS spent 25 years as a journalist and publishing executive before becoming a fulltime advocate for the lost art of rhetoric. Since then he s taught persuasion to Fortune 500 companies, Ivy League universities, NASA, and the Pentagon. He is also the author of "Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever.""

Books By Jay Heinrichs

How to Argue with a Cat by Jay Heinrichs
Paperback, March 2018
Thank You for Arguing by Jay Heinrichs
Paperback, July 2017
Thank You for Arguing, Third Edition by Jay Heinrichs
Paperback, July 2017
Word Hero by Jay Heinrichs
Paperback, October 2011