Description - The Cold Start Problem: Using Network Effects to Scale Your Product by Andrew Chen
A guide to scaling your business from one of Silicon Valley's most-esteemed investors.
'A true Silicon Valley insider.' Wired
Why do some companies grow exponentially? And what can we learn from them?
The hardest part of building a business is getting started. When you have just an idea and a handful of customers, growth can seem impossible. This is the cold start problem.
Now, one of Silicon Valley's leading investors reveals how to surmount the cold start problem - so your business can scale at speed. His solution lies in the network effect- the way a service improves as more people sign up. Just as a telephone becomes more useful with every new person who joins the network, today's leading companies - from Uber to Facebook - get more powerful with every additional user.
In The Cold Start Problem, Andrew Chen explains how any company can harness the power of network effects. Drawing on interviews with the CEOs and founders of LinkedIn, Zoom, Dropbox, Uber, Tinder, Airbnb and many more, Chen explains what network effects are, why they cause companies to grow, and how you can use them to help your product take off.
The result is a transformative new way to scale your business, road-tested at some of the world's most valuable companies.
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Format: Paperback / softback
(234mm x 153mm x 28mm)
Random House Business Books
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