We are open! For operations and delivery updates due to COVID-19. (click here)
0

Call Boomerang Books 1300 36 33 32

Description - The D.I.Y. Newsroom: 5 Steps to Powerful and Strategic Communications Using Yourorganisation's Own Resources by Stuart Howie

Is your message getting lost in the cacophony of communications today? Would you like to be better recognised for the good work you do, and to do that within existing resources? Do you want to modernise your operations but do not know how? The DIY Newsroom is the ultimate playbook for setting up a world-class communications unit and competing in today's attention economy. For the ambitious business leader, this book is a manifesto that explains how to get a better return on communications and to control your message. For those at the coalface of marketing, this is a handbook for how to hit the target. Communications expert and former newsroom executive Stuart Howie draws on more than 30 years in traditional and new media. He explains how the timeless principles and practices of the best newsrooms constitute the perfect model for communication teams:

* Discover Stuart's 5-step SMART Way (TM).

* Master your media without blowing your budget.

* Learn how to craft, deliver and sustain superb communications.

* Let social media work for you, not consume you.

* Stand out from the pack in your industry.

The DIY Newsroom is a seminal and fresh work on communicating today, a must-read for anyone seeking to cut through the jungle of information that confronts consumers every minute of the day.

Buy The D.I.Y. Newsroom: 5 Steps to Powerful and Strategic Communications Using Yourorganisation's Own Resources by Stuart Howie from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781925648829
Format: Hardback
(229mm x 152mm x 14mm)
Pages: 240
Imprint: Michael Hanrahan Publishing
Publisher: Michael Hanrahan Publishing
Publish Date: 1-Dec-2019
Country of Publication: Australia

Book Reviews - The D.I.Y. Newsroom: 5 Steps to Powerful and Strategic Communications Using Yourorganisation's Own Resources by Stuart Howie

» Have you read this book? We'd like to know what you think about it - write a review about The D.I.Y. Newsroom: 5 Steps to Powerful and Strategic Communications Using Yourorganisation's Own Resources book by Stuart Howie and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


A Preview for this title is currently not available.