We are open but due to high demand and courier delays, delivery times are expected to be longer.
0

Call Boomerang Books 1300 36 33 32

Description - The Fashion Business: Theory and Practice in Strategic Fashion Management by Dario Golizia

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.

Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations - including Off-White, Nike and Zara, as well as leading luxury brands - the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points.

Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.

Buy The Fashion Business: Theory and Practice in Strategic Fashion Management by Dario Golizia from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780367490539
Format: Hardback
(246mm x 174mm x mm)
Pages: 222
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 19-Jul-2021
Country of Publication: United Kingdom

Other Editions - The Fashion Business: Theory and Practice in Strategic Fashion Management by Dario Golizia

Book Reviews - The Fashion Business: Theory and Practice in Strategic Fashion Management by Dario Golizia

» Have you read this book? We'd like to know what you think about it - write a review about The Fashion Business: Theory and Practice in Strategic Fashion Management book by Dario Golizia and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


A Preview for this title is currently not available.