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Description - The Tipping Point by Malcolm Gladwell

For use in schools and libraries only. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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Book Details

ISBN: 9781417665792
ISBN-10: 1417665793
Format: Hardback
(206mm x 140mm x 30mm)
Imprint: Turtleback Books
Publisher: Turtleback Books
Publish Date: 1-Jan-2002
Country of Publication: United States

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