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Description - Tourism Marketing for Cities and Towns by Bonita Kolb

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.

Buy Tourism Marketing for Cities and Towns by Bonita Kolb from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780750679459
ISBN-10: 075067945X
Format: Paperback
(229mm x 152mm x 17mm)
Pages: 328
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 13-Mar-2006
Country of Publication: United Kingdom

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