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Description - Traction by Gabriel Weinberg

Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth.Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers. Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. 'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'Seth Godin, author of Linchpin

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Book Details

ISBN: 9780241242537
ISBN-10: 0241242533
Format: Paperback / softback
(234mm x 153mm x 17mm)
Pages: 240
Imprint: Portfolio Penguin
Publisher: Penguin Books Ltd
Publish Date: 29-Oct-2015
Country of Publication: United Kingdom

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Author Biography - Gabriel Weinberg

Gabriel Weinberg is the founder and CEO of DuckDuckGo, an alternative search engine that doesn't track searches and emphasizes their users' privacy. It received over 1 billion searches in 2013 and is growing rapidly. Justin Mares is the founder of two startups and former Director of Revenue at Exceptional, a software company that was acquired by Rackspace in 2013.

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