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Description - Two Beats Ahead: What Great Musical Minds Teach Us About Creativity and Innovation by Panos A. Panay

Fascinating look at creativity and innovation, featuring interviews with musicians like Justin Timberlake, Bjork and Jimmy Iovine

Musicians are masters of innovation. Demystifying their process for the first time, Two Beats Ahead reveals what we can learn from today's top musical minds. Drawing from interviews with masterminds like Pharrell Williams, Jimmy Iovine, Imogen Heap and Justin Timberlake as well as leaders from Amazon, Google X and Facebook, and featuring case studies on Lady Gaga, Dr Dre and Beyonce, this book identifies the key lessons and skills musicians can teach us about innovation and creativity.

Readers will learn how to listen more carefully and thoughtfully, experiment more freely, demo and prototype like a jazz musician, innovate like rap-artists, and perform and improvise like a great bebop ensemble. Two Beats Ahead is a creativity crash-course for anyone who wants to be more entrepreneurial or lead an innovative team.

Buy Two Beats Ahead: What Great Musical Minds Teach Us About Creativity and Innovation by Panos A. Panay from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780241410929
Format: Paperback / softback
(234mm x 153mm x 18mm)
Pages: 256
Imprint: Penguin Business
Publisher: Penguin Books Ltd
Publish Date: 8-Apr-2021
Country of Publication: United Kingdom

Book Reviews - Two Beats Ahead: What Great Musical Minds Teach Us About Creativity and Innovation by Panos A. Panay

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