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Description - Understanding Attitudes and Predicting Social Behavior by Icek Ajzen

Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.

Buy Understanding Attitudes and Predicting Social Behavior by Icek Ajzen from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780139364358
ISBN-10: 0139364358
Format: Paperback
(229mm x 150mm x mm)
Pages: 278
Imprint: Pearson
Publisher: Pearson Education (US)
Publish Date: 7-Mar-1980
Country of Publication: United States

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