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Description - Understanding Attitudes and Predicting Social Behavior by Icek Ajzen

Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.

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Book Details

ISBN: 9780139364358
ISBN-10: 0139364358
Format: Paperback
(229mm x 150mm x mm)
Pages: 278
Imprint: Pearson
Publisher: Pearson Education (US)
Publish Date: 7-Mar-1980
Country of Publication: United States

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