Description - Understanding Marketing Research by Elvan Tong
This Australian text has been written in an easy to read style to help students gain a good understanding of marketing research. Using Australian examples, the text clearly sets out the ten steps involved in the marketing research process, and includes many extra questions and activities to reinforce students learning, as well as to encourage further discussion.
Buy Understanding Marketing Research by Elvan Tong from Australia's Online Independent Bookstore, Boomerang Books.
Pearson Education Australia
Publisher: Pearson Education Australia
Country of Publication:
Book Reviews - Understanding Marketing Research by Elvan Tong