Description - Understanding Media Users by Tony Wilson
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the "active audience" at the core of media studies. * examines the relationship between media and audiences by one of the world's leading media scholars * provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory * charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies * concludes with additional insights into the future of media reception in a global age
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(238mm x 156mm x 20mm)
Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Publisher: John Wiley and Sons Ltd
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Author Biography - Tony Wilson
Tony Wilson is Associate Professor, Faculty of Economics and Business, at University Malaysia Sarawak, and Associate Research Fellow, Global Cities Institute, at the Royal Melbourne Institute of Technology.