Description - Understanding the Older Consumer by Barrie Gunter
This volume presents an examination of the demographic, behavioural and psychological profiles of older consumers. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, marketers need to know how best to target advertising and respond to the changes that have occurred.
Buy Understanding the Older Consumer by Barrie Gunter from Australia's Online Independent Bookstore, Boomerang Books.
Format: Paperback / softback
(234mm x 156mm x 10mm)
Publisher: Taylor & Francis Ltd
Country of Publication:
Other Editions - Understanding the Older Consumer by Barrie Gunter
Book Reviews - Understanding the Older Consumer by Barrie Gunter
» Have you read this book? We'd like to know what you think about it - write a review about Understanding the Older Consumer book by Barrie Gunter and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)
A Preview for this title is currently not available.