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Description - Unlabel by Marc Ecko

Marc Ecko began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth $500 million. Unlabel is a success story, but it's one that shares the bruises, scabs, and gut-wrenching mistakes that every entrepreneur must overcome to succeed. Through his personal prescription for success-the Authenticity Formula-Ecko recounts his many innovations and misadventures in his journey from misfit kid to the CEO. It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and his formula for action over talk are all lessons for today's entrepreneurs. Ecko offers a brash message with his inspirational story: embrace pain, take risks, and be yourself. Unlabel demonstrates that, like or not, you are a brand and it's up you to take control of it and create something authentic. Unlabel is a ground-breaking guide to channelling your creativity, finding the courage to defy convention, and summoning the confidence to act and be competitive in any environment.

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Book Details

ISBN: 9781451685305
ISBN-10: 1451685300
Format: Hardback
(232mm x 187mm x 28mm)
Pages: 304
Imprint: Touchstone
Publisher: Simon & Schuster
Publish Date: 1-Oct-2013
Country of Publication: United States

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Author Biography - Marc Ecko

Marc Ecko is the founder of Ecko Unlimited, a brand that extends to 5,000 stores in eighty countries. One of Details magazine's "Most Powerful Men Under 38," Ecko is the youngest member ever inducted into the board of directors of the Council of Fashion Designers of America. He is also the owner of Complex Media, a network of fifty websites featuring content on music, style, sports, and pop culture. Visit his website at MarcEcko.com.