Description - Visual Persuasion by Paul Messaris
With Visual Persuasion, Paul Messaris explor es the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to w ords, spoken or written. '
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(228mm x 152mm x mm)
SAGE Publications Inc
Publisher: SAGE Publications Inc
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Author Biography - Paul Messaris
Paul Messaris is Lev Kuleshov Professor of Communication at the Annenberg School for Communication, University of Pennsylvania. He teaches and does research in the area of visual communication and digital media. Recent publications include: The Visual Rhetoric of Social-Cause Photography (Visual Communication Quarterly, 2012), Visual Literacy in the Digital Age (Review of Communication, 2012), and How to Make Money from Subliminal Advertising and Motivation Research (International Journal of Communication, 2013). He was the recipient of the National Communication Association's 1996 Diamond Anniversary Book Award for "Visual Literacy: Image, Mind, and Reality" (Westview Press). His film "The Harmful Effects of Violent Movies," a satirical portrait of academic research, was nominated as Best Feature Film at the International Film Festival of England in 2008.