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Description - Wild Ride by Adam Lashinsky

Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost.

In Wild Ride, Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber's meteoric rise- from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it's worked so hard to recruit.

With access to current and former employees, as well as CEO Travis Kalanick, this book will be the first to unlock Uber's vault. It's a story that start-up founders, business executives, tech-savvy readers, and drivers and riders will find riveting.

Buy Wild Ride by Adam Lashinsky from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780241278482
ISBN-10: 0241278481
Format: Paperback / softback
(234mm x 153mm x 18mm)
Pages: 240
Imprint: Portfolio Penguin
Publisher: Penguin Books Ltd
Publish Date: 25-May-2017
Country of Publication: United Kingdom

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Author Biography - Adam Lashinsky

Adam Lashinsky is a reporter and assistant managing editor at Fortune, editorial director of the Fortune Brainstorm Tech conference, and a co-chair of Fortune Global Forum. He is also the author of the 2012 bestseller Inside Apple and a regular commentator on Fox News. He lives in San Francisco with his wife and daughter.

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