We are open! For operations and delivery updates due to COVID-19. (click here)
0

Call Boomerang Books 1300 36 33 32

Description - Willful: How We Choose What We Do by Richard Robb

A revelatory alternative to the standard economic models of human behavior that proposes an exciting new way to understand decision???making

Why do we do the things we do? The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our preferences. Behaviorists, on the other hand, see us as relying on mental shortcuts and conforming to preexisting biases. Richard Robb argues that neither explanation accounts for those things that we do for their own sake, and without understanding these sorts of actions, our picture of decision???making is at best incomplete. Robb explains how these choices made seemingly without reason belong to a realm of behavior he identifies as "for???itself."

A provocative combination of philosophy and economics that offers a key to many of our quixotic choices, this groundbreaking volume provides a new way to understand everything from investing to how hard we work to how we manage daily interactions.]]>

Buy Willful: How We Choose What We Do by Richard Robb from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780300246438
Format: Hardback
(213mm x 147mm x 24mm)
Pages: 256
Imprint: Yale University Press
Publisher: Yale University Press
Publish Date: 3-Jan-2020
Country of Publication: United States

Book Reviews - Willful: How We Choose What We Do by Richard Robb

» Have you read this book? We'd like to know what you think about it - write a review about Willful: How We Choose What We Do book by Richard Robb and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)


A Preview for this title is currently not available.