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Description - Zoom! by Ian Sanders

Included in the Independent's 'Top Ten Business Start Up Books' 2012Short, punchy and practical, this book is packed with powerful tools, techniques and ideas that will get you ready to launch your business in just 60 days. With useful advice on everything you need to make your business happen, from marketing, to logo design, accounts, registration, e-commerce and everything else in-between.

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Book Details

ISBN: 9780273755678
ISBN-10: 0273755676
Format: Paperback
(212mm x 141mm x mm)
Pages: 176
Imprint: Financial Times Prentice Hall
Publisher: Pearson Education Limited
Publish Date: 4-Oct-2011
Country of Publication: United Kingdom

Book Reviews - Zoom! by Ian Sanders

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Author Biography - Ian Sanders

Ian Sanders is very much a doer helping businesses and entrepreneurs make their ideas happen. Ian launched his own business in 2000 specialising in the creative industry where he's helped launch ideas in TV, radio, advertising, design, software and technology. Starting out in BBC local radio whilst a teenager, after university Ian worked in music television before joining the Unique Broadcasting Company where he headed up special projects alongside being MD of Unique Facilities. Ian is passionate about ideas, creativity, business and storytelling; he's contributed to BNET.com & Monocle magazine and spoken at South by South West Interactive in Austin, Texas & London's Royal College of Art. He's also author of "Leap! Ditch Your Job, Start Your Own Business & Set Yourself Free" and "Juggle! Rethink Work, Reclaim Your Life". Ian lives in Leigh-on-Sea with his wife and two sons, finding the coast a great place to incubate ideas. You'll usually find him in a coffee shop, brainstorming over an espresso.Web www.iansanders.com twitter @iansanders Having spent nearly two years training as a journalist with the BBC, David Sloly was promptly fired on completion of his course for humiliating a politician. The story spread quickly through the industry and David became highly sought after and was quickly snapped up by the UK's first independent radio production company. It is there that he learnt the art of creating content that people valued. His skill at capturing the imagination of an audience was used to great effect in creating award-winning content for Radio, TV and advertising. Some of the brands that he generated original ideas for include Smirnoff, Google and Sony. Some of the channels he worked for include MTV, the BBC (briefly) and Kiss100.David is also a psychotherapist and hypnotherapist which gives him great insight into the human mind. He is particularly interested in behavioural economics, now he couples this with business and marketing with great effect. So, if an employer tries to fire him again, he simply hypnotises them into a state where they drastically increase his salary.

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